Proactive High Street Agents Get You More!

Jon Summers
By Jon Summers

November 2018

Don’t just take our word for it. Research from The Advisory* (an independent consumer advice group for house sellers) reports that traditional High Street agents achieve 5% higher sale prices than internet-based firms in a massive 73% of cases. Additionally, High Street agents generate 48% more viewings and 64% more offers than their online competitors – a significant difference by anyone’s standards.

Proactive High Street Agents Get You More!

The importance of a full Estate Agency service, which includes a full marketing strategy should not be undervalued. Symonds & Sampson have 11 High Street branches strategically positioned across the region, staffed with experienced and professional agents. We ensure we are accessible to clients and promote our property stock directly with buyers – delivering a personalised service, tailored to our clients’ needs.

Blending traditional methods and modern technology is key to our success, we provide the option of meeting our agents face-to-face alongside giving peace of mind that properties reach the widest possible audience online. With continued investment in new IT solutions, a re-branded website and highly skilled agents, this synergy provides a more interactive, personalised experience for our clients.

Whilst online property sites are undoubtedly a good source of market information and provide prospective buyers with an overview of availability, they can’t replace human interaction and the individual understanding of requirements that contact delivers. Some buyers like to click to arrange viewings, however this sometimes leads to a ‘quantity over quality’ approach with frustration and time wasting for both buyers and sellers.

The Advisory reported that leading property portal ‘Rightmove’ generated 52% of viewings but only 36% of buyers and just 27% of the best buyers. These statistics serve to reinforce the value of having an established, professional High Street agent like Symonds & Sampson working on your behalf when you’re ready to sell.

*The Advisory, studied 202 sales earlier this year and makes no claim that its findings are definitive – just relevant to the market. For further information visit www.theadvisory.co.uk

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