First Impressions – A light hearted look at perfect presentation for successful selling
Jane Moir
By Jane Moir

January 2018

First Impressions – A light hearted look at perfect presentation for successful selling

Now Christmas and New Year have finally come and gone, and the tree has been consigned to recycling, thoughts may turn to moving house in 2018... In order to attract your buyer in this highly competitive market, good presentation really, really helps. We have all heard about the wonderful aromas that should be wafting through your home when the eager buyer arrives on the doorstep to view your neatly presented property – freshly brewed coffee, toast, a recently baked cake still warm from the oven and scented candles are just some of the widely used subtle tactics to persuade your would-be buyer that your lovely home should become theirs. There are many beautiful homes for sale which create just the right ambience to encourage buyers to make that all important decision to put forward an offer.

Now Christmas and New Year have finally come and gone, and the tree has been consigned to recycling, thoughts may turn to moving house in 2018..

In order to attract your buyer in this highly competitive market, good presentation really, really helps. We have all heard about the wonderful aromas that should be wafting through your home when the eager buyer arrives on the doorstep to view your neatly presented property – freshly brewed coffee, toast, a recently baked cake still warm from the oven and scented candles are just some of the widely used subtle tactics to persuade your would-be buyer that your lovely home should become theirs. There are many beautiful homes for sale which create just the right ambience to encourage buyers to make that all important decision to put forward an offer.

Unfortunately, there are also some properties which come to the market that need a tactful guiding hand to ensure they are presented in the best possible light to attract a purchaser. Symonds & Sampson are hugely experienced in dealing a wide range of homes from studio flats to manor houses, and from time to time there have been a few properties which do test our marketing skills to the maximum.  So from the lessons that we have learnt whilst conducting thousands of viewings over the years, here are a few gentle hints to help the unprepared vendor to get moving.

The employees of Symonds & Sampson love dogs and cats, and indeed all our furry and feathered friends. So much so, that between our employees, we have a headcount of 100 dogs and 56 cats and we are well used to dealing with our vendors’ pets on appointments.

However, not all our buyers are animal lovers and they may not appreciate the drooling attentions of an over exuberant hound or the arrival of a moulting moggy in their lap – so take your cue from the viewer as to whether they want to make friends with your pet or give it a wide berth.

All properties have their own individual smell and the lingering aroma of the ancient comfy dog bed or the cat litter tray may not be apparent to you but it is sometimes quite noticeable to a visitor to the property so removing these items outdoors, and a quick dispensing of an air freshener will help. Sometimes man’s best friend can also be a bit whiffy and so will also require removal outdoors. It goes without saying that before the viewer strolls around your lovely garden, the poop should be scooped to avoid any unpleasant moments…

It seems that some teenagers have an aversion to fresh air, and consequently on entering their bedrooms, the atmosphere can sometimes be quite fuggy – the solution is simple as an opening of the window prior to the viewer’s arrival, which should do the trick. (Don’t forget to shut it before the viewing, as on a bitterly cold day, it may be construed that your central heating is dodgy…). Needless to say, tidying of the Xbox cables and removal of the remains of the pizza from under the bed will also help.  Tripping over the legs of the teenager who has emerged from their bedroom and who is sprawled on the sofa glued to daytime TV (at high volume) is also a no-no.  (If all remonstrations fail, the recommended action for the whiffy dog above can be applied…).

 Regarding younger children, viewers will not want to be confronted with an assault course of large toys, Lego bricks and general toddler debris on arrival however endearing the child, so some tidying up is always appreciated.

First impressions do count and as far as possible, anything that catches the eye in a negative way should be avoided – unmade beds (it doesn’t take a moment to shake out the duvet), treading over heaps of dirty laundry ( yes, it does very occasionally happen – washing basket or washing machine please, either is fine by us).

Heaps of unwashed dishes in the sink do not create a pleasing view nor do overflowing rubbish bins (inside or outside). Remembering to pull the plug out of the bath after use is good – we have been greeted by tepid scummy bath water before now, and even worse – a sink full of water with hair floating in it, presumably left after cleaning the hairbrush!

Thankfully, the latter horrors are very few and far between as our vendors take great pride in presenting their properties to a beautiful standard to ensure that viewers see the property as home from home – but a little forethought prior to selling will go a long way. Our experienced and knowledgeable staff are here to get you moving house, so if we can assist with suggestions to help this process, please ask us.

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